"Indonesian Radiance" Illustration for Cantik Citra by Yessiow


In 2024, Yessi collaborated with one of Indonesia’s heritage brands, Citra. As an Indonesian woman, Citra is a brand that has long been part of her daily life. Now, her design appears on the brand’s most iconic variant, Bengkoang Natural Glow.

Citra took a bold step with this first-ever label design collaboration, featuring Yessi alongside two other Indonesian illustrators.

During Semasa Piknik, Yessi shared her experience with the Citra audience, reflecting on her journey and expressing her thoughts on today’s beauty standards.